Oct 6, 2023
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29 min read
HTN Founders Kevin and Ryan share a career framework focused on self-reflection, drawing on their career experiences and conversations with others.
Oct 24, 2021
8 min read
A framework to help break apart the different strategies & considerations to think about when selling to employers.
20 min read
Breaking down average deal size - are bigger deals always better?
7 min read
Understanding components of annual decision making processes for employers and the stakeholders at the table can help manage sales cycle variability
13 min read
A 101-style primer of the employer benefits market - explaining funding types, buyer types, benefits partners and purchasing cycles.
22 min read
Identifying two key steps to drive qualified opportunities - partnering to drive leads and ensuring your opportunities are qualified.
Boosting your win rate using by using an empathic approach: listen, tell stories, align incentives, make your product easy to understand and implement