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Oliver Buchannon
Ryan Russell


HTN Career Framework
LockSimple

Oct 6, 2023

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29 min read

HTN Career Framework

HTN Founders Kevin and Ryan share a career framework focused on self-reflection, drawing on their career experiences and conversations with others.

Selling to Employers: An Overview of Sales Velocity (Part 1)
LockSimple

Oct 24, 2021

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8 min read

Selling to Employers: An Overview of Sales Velocity (Part 1)

A framework to help break apart the different strategies & considerations to think about when selling to employers.

Selling to Employers: Average Deal Size (Part 4)
LockSimple

Oct 24, 2021

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20 min read

Selling to Employers: Average Deal Size (Part 4)

Breaking down average deal size - are bigger deals always better?

Selling to Employers: Average Sales Cycle Length (Part 6)
LockSimple

Oct 24, 2021

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7 min read

Selling to Employers: Average Sales Cycle Length (Part 6)

Understanding components of annual decision making processes for employers and the stakeholders at the table can help manage sales cycle variability

Selling to Employers: Employer Benefits Market Primer (Part 2)
LockSimple

Oct 24, 2021

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13 min read

Selling to Employers: Employer Benefits Market Primer (Part 2)

A 101-style primer of the employer benefits market - explaining funding types, buyer types, benefits partners and purchasing cycles.

Selling to Employers: Identifying Qualified Opportunities (Part 3)
LockSimple

Oct 24, 2021

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22 min read

Selling to Employers: Identifying Qualified Opportunities (Part 3)

Identifying two key steps to drive qualified opportunities - partnering to drive leads and ensuring your opportunities are qualified.

Selling to Employers: Win Rate (Part 5)
LockSimple

Oct 24, 2021

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20 min read

Selling to Employers: Win Rate (Part 5)

Boosting your win rate using by using an empathic approach: listen, tell stories, align incentives, make your product easy to understand and implement

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