For the first time in four years, we’re updating our pricing to better align with our current product offering.
A lot has changed since we last addressed membership pricing, both for the industry as a whole and for HTN. We have grown from a Sunday newsletter + informal Slack community into a broader product offering that now includes a Daily Brief, a live talk show, expert interviews, and an industry-leading community.
Underlying all of our products is our goal of being the high-signal thought partner for our members, helping you cut through the noise while shaping the future of the industry. We continue to evolve and shape how we curate that signal, with the Daily Briefing as the latest example. You should expect us to continue down this path of launching new products and experiences designed to surface insights and meaningful connections for industry professionals.
This also means that we will continue channeling our internal Priya Parker in the HTN Community, using our “generous authority” to curate our membership experience around meaningful insights and conversations. We recognize that, as the community has grown, HTN Slack can sometimes feel like more noise than signal today. We’re going to continue shifting away from that, which will include both us surfacing high-signal conversations in places like the Daily Brief, and also deprioritizing transactional use cases like active job seeking, personal brand building, and business development.
Those use cases have never been core to the "why” for us at HTN, and as the online world continues to evolve, we think our energy is best spent on high-signal conversations for the industry. As I shared back in October, we’re quite excited for this third era of HTN we’re entering.
To support this work, we are increasing prices to $40/month or $395/year, beginning with your next billing cycle on or after June 20.
To manage your subscription, log in > click the profile icon in the upper right corner > then Manage Profile.
If you have any trouble, please email us at [email protected] and we will can make changes for you.
The pricing changes will be reflected in your profile and billing communications by June 20th.
Note: “HTN Community” will become “HTN Pro” — this will also be reflected by June 20th.
We recognize that this is a meaningful price increase, and that is a tradeoff we considered at length in updating pricing. We feel this is the right path forward to continue curating the highest quality insights for the folks shaping the future of healthcare.
Many folks expense their subscription out of their learning and development budget. Here’s an email you can send your manager.
If you have any questions about the pricing change, feel free to reply to this email, email us at [email protected], or DM our team in Slack. Otherwise, we look forward to seeing you in tomorrow’s daily update!
Note: if you are on a group subscription through an organization, you will continue to be billed for $0 with payment handled through your organization.
