Summary
Supplemental benefits are a key part of Medicare Advantage offerings. Vision, dental, and hearing are practically table stakes at this point. But in recent years, supplemental benefit design has gotten increasingly creative—and, as a result, has drawn increased regulatory scrutiny from D.C., including the elimination of the V-BID model, stricter marketing rules, and additional reporting requirements.
To talk through how plans are navigating this environment, we sat down with Rose Mollitor, Managing Director of ATI Advisory. Before joining ATI Advisory, she was Executive Director for Medicare Product Innovation at Aetna and a Senior Medicare Program Examiner at the Office of Management and Budget.
Check out the conversation below!
Connect & learn more
What we covered:
00:00 Introductions
00:52 What's table stakes for supplemental benefits
04:23 How are they financed?
06:27 What's the framework for how plans design their supplemental benefits offerings?
08:39 What does it look like for Special Needs Plans (SNPs)
15:13 Regulatory changes this year
25:30 Trends going into 2026